Shape Their Future
Client: Hasbro - Play-Doh | Agency: Societal | Role: Associate Creative Director | Market: Singapore
As children mould, roll, and create, play becomes a foundation for development—building motor skills, confidence, and self-expression through hands-on creativity. The idea reframes Play-Doh from a simple toy into a tool for early learning and growth.
At the heart of the work is the belief that play is most powerful when shared. By encouraging parents to participate and create alongside their children, it highlights how small moments of play can strengthen connection, nurture creativity, and leave a lasting imprint.
