Chefs On Break
Client: UFS - Hellmann's | Agency: Societal | Role: Art Director | Market: Indonesia
Unilever set out to transition from Best Food’s mayonnaise to Hellmann’s. With Hellmann’s positioned at a more premium price point, the objective was to clearly communicate its added value to chefs and food operators.
To do this, several of Indonesia’s leading chefs were engaged to share their professional perspectives on the switch. Through their experiences, they demonstrated why Hellmann’s is worth the investment—highlighting its performance, versatility, and consistency in real Indonesian kitchen settings.
Together, these stories illustrate how the world’s No. 1 mayonnaise meets the demands of professional kitchens and supports chefs in delivering quality dishes at scale.
