Stay Home with Suzuki
Client: Champion Motors - Suzuki | Agency: Societal | Role: Art Director | Market: Singapore
During Singapore’s extended Circuit Breaker, families were adapting to new routines — from turning dining tables into work desks to managing home-based learning for kids. Cars were parked, roads were quiet, and few people were driving out.
In this period of disruption, people gravitated toward small, lighthearted moments that offered a sense of togetherness. Suzuki rolled out a series of feel-good social posts themed around “Catch A Movie,” giving families a simple way to enjoy time together at home while keeping the brand visible and relevant.
Designed as a fun, low-pressure engagement with followers, the series revealed a new movie or show every few days. It served both as entertainment inspiration and a subtle reminder of Suzuki’s adaptability—remaining present and positive even when everyday routines, including driving, had come to a pause.
Creative Director: Kel Lim | Art Director: Kazhar Ali, Tay Yu Xin | Copywriter: Lincoln Lim
