This Ability
Client: SPD | Agency: Societal | Role: Associate Creative Director | Market: Singapore | Year: 2025
Too often, disability is seen before ability.
By isolating the words “This ability” within disability, the work reframes perception—shifting focus from limitation to potential and asking audiences to look again at what people with disabilities can do.
Extraordinary abilities already exist. What’s missing isn’t talent, but opportunity. And that begins with a change in mindset.
Interview Videos
