Burger Kat Mane
Client: UFS - Lady's Choice Mayonnaise | Agency: Societal | Role: Art Director | Market: Malaysia
In a country where burger stalls are everywhere but rarely easy to find, Lady’s Choice set out to drive usage by solving a real problem for both sellers and diners.
The result was “Burger Kat Mane?” (“Where’s My Burger?”), a mobile-optimised platform that turned Lady’s Choice into a connector within Malaysia’s street-burger culture. Burger vendors were given free digital visibility to showcase their creations, while hungry consumers could instantly discover nearby burger stalls—often hidden, informal, and word-of-mouth driven.
A collaboration with GEOMETRY GLOBAL
By bridging this gap, the idea created shared value: vendors gained exposure, diners found great burgers faster, and Lady’s Choice moved beyond being just a condiment to becoming an enabler of Malaysia’s burger ecosystem—helping keep a local food culture visible, accessible, and thriving.
