Anlene Gold
Client: Anmum - Anlene Gold | Agency: Societal | Role: Art Director | Market: Malaysia
Consumers often perceive little difference between milk brands and may be unaware of how Anlene Gold’s new formulation outperforms competitors, despite strong clinical evidence supporting its benefits.
While the science is robust, its impact depends on how clearly it is communicated. Presenting clinical trial results in a simple, visual way helps make the benefits easier to understand, remember, and value.
The campaign translated Anlene Gold’s clinical proof into clear, distinctive visuals. By using the brand’s “milk swirl” as a visual device to represent strength and vitality, complex data was made more accessible, demonstrating that Anlene Gold delivers more than standard milk.
Still Shots
