Thank You
Client: Unilever - Breeze | Agency: Societal | Role: Art Director | Market: Malaysia
Breeze needed a meaningful way to connect its “Dirt is Good” philosophy to the spirit of Hari Raya.
Behind every achievement is a community that has supported, encouraged, and stood by someone through challenges — and those moments of hard work (and even mess) are worth celebrating just as much as the success itself.
We invited Malaysian Paralympic athlete Muhammed Zayid Zolkefli to publicly thank the people who helped him on his journey — from coaches to loved ones — showing that true success is built together. This heartfelt film, released during Hari Raya, connected Breeze’s “Dirt is Good” ethos with the festive spirit of gratitude, turning a detergent brand into a storyteller of human achievement.
Behind every achievement is a community that has supported, encouraged, and stood by someone through challenges — and those moments of hard work (and even mess) are worth celebrating just as much as the success itself.
We invited Malaysian Paralympic athlete Muhammed Zayid Zolkefli to publicly thank the people who helped him on his journey — from coaches to loved ones — showing that true success is built together. This heartfelt film, released during Hari Raya, connected Breeze’s “Dirt is Good” ethos with the festive spirit of gratitude, turning a detergent brand into a storyteller of human achievement.
Malaysia's Marketing Excellence Award 2017
Silver - Corporate Social Responsibility
Silver - Corporate Social Responsibility
