Wreckless Movment
A campaign launch in a bid to better promote road safety awareness and encourage users to improve their driving by combining old inventions with new technology. At the same time, the aim was to focus less on the usage of phones and pay more attention to drivers’ individual behavior.
By revisiting timeless safety principles and enhancing them with modern innovation, the initiative seeks to create a more intuitive and distraction-free driving experience. Ultimately, the campaign hopes to foster safer roads by empowering drivers to stay mindful, alert, and accountable behind the wheel.
ACOM Awards 2014 - Best Exhibition Board Showcase
Singapore Blend, National Design Centre
Hosted by Singapore Polytechnic