SG Enable Annual Report
Client: SG Enable | Agency: Societal Singapore | Role: Associate Creative Director | Market: Singapore
This annual report is shaped around the idea of transformation, reflecting the organisation’s evolving role as a catalyst for change within Singapore’s disability ecosystem. It presents SG Enable’s progress not only through outcomes and data, but through a clear narrative of movement, growth, and impact.
Inspired by the delta symbol (∆), a universal marker of change, the visual concept translates progress into form. The design language is confident and deliberate, balancing clarity with visual impact to mirror the meaningful shifts enabled through SG Enable’s work.
The art direction centres on the use of gradients paired with bold, solid shapes to create a modern and cohesive visual system. This approach delivers a design that is visually striking yet restrained, supporting readability while maintaining energy and momentum.
Together, these elements establish a balance between professionalism and approachability, setting an inviting tone that reflects SG Enable’s commitment to inclusion, partnership, and forward progress.
A message from President Tharman Shanmugaratnam
