____________* By SMU
This campaign presents SMU as a place where academic learning and personal development come together, charting the student journey from entry to graduation. It focuses on how students are shaped into confident, future-ready individuals equipped to navigate real-world challenges.
By featuring alumni as proof points, the campaign positions an SMU graduate as more than a degree holder—highlighting adaptability, critical thinking, and the confidence to make an impact.
THAT QUESTION CAN ONLY BE ANSWERED BY YOU.
At SMU we prepare you to answer that question by helping you think differently and know that to solve problems, you need to look at the question from multiple angles. We give you the knowledge and ‘street smarts’ to confront the easy solutions and to seek new ideas. Because to win is to be confident that you can tackle the pressing issues that you might face. When you leave, we want you to leave as more than just a graduate, but as a product of a different kind of standard, one that makes…
At SMU we prepare you to answer that question by helping you think differently and know that to solve problems, you need to look at the question from multiple angles. We give you the knowledge and ‘street smarts’ to confront the easy solutions and to seek new ideas. Because to win is to be confident that you can tackle the pressing issues that you might face. When you leave, we want you to leave as more than just a graduate, but as a product of a different kind of standard, one that makes…
ORIENTATION CARE PACKAGE
Let’s tap into the open-ended spirit of “________* by SMU” by using this format across all paraphernalia (t-shirts, notebooks, mugs, stickers, badges). Each care box for prospective or incoming students will include these items plus colorful fabric and surface markers.
On recruitment day or their first day, students can fill in the blank with a word that captures who they hope to become. It’s a fun, personal way to celebrate every student’s unique ambitions while highlighting the SMU difference.
This simple activity also creates an organic showcase of the diverse aspirations within the SMU community. Over time, these personalised items can become visual symbols of growth, belonging, and the limitless paths students can take.
Photos courtesy of Singapore Management University
