Sir Thomas Lipton
Client: Lipton - Unilever Food Solutions | Agency: Societal | Role: Art Director | Market: Singapore
As part of Lipton and Sir Thomas Lipton’s B2B outreach, physical toolkits were designed to help sales representatives conduct brewing and tasting sessions directly with clients.
The kits needed to be portable, functional, and aligned with the distinct identities of both brands, serving as practical sales tools while also communicating brand stories.
For Sir Thomas Lipton, the design drew from the brand’s tea-sourcing heritage. The toolkit was reimagined as a vintage suitcase, featuring travel stickers that represent tea origins around the world. This approach highlighted provenance and craftsmanship, turning product sampling into a clear, experience-led brand expression.
