Native Brand Identity
Wetrip is a China-based travel platform undergoing a strategic rebrand across its website and app to better engage a new generation of travellers in Southeast Asia. The repositioning targets younger, digitally fluent travellers seeking experiences beyond conventional tourist routes, with a stronger emphasis on authenticity, flexibility, and personal discovery.
The Big Idea: NATIVE
The rebrand introduces Native as a platform concept centred on deeper, locally informed travel. It positions Wetrip as an enabler of meaningful experiences through access to driver-guides and local hosts, offering travellers greater insight, ease, and control without compromising comfort.
The rebrand introduces Native as a platform concept centred on deeper, locally informed travel. It positions Wetrip as an enabler of meaningful experiences through access to driver-guides and local hosts, offering travellers greater insight, ease, and control without compromising comfort.
The logo is built around a compass, symbolising direction and self-led exploration. Its form subtly references the letter “N,” reinforcing the Native idea and reflecting the brand’s role as a guide that supports choice rather than prescribes itineraries.
Designed for tech-savvy users, the app streamlines access to authentic local experiences while reducing planning friction. It balances convenience with discovery, enabling travellers to make informed trade-offs and shape trips that feel intentional and personal.
Native supports exploration without instruction—giving travellers the tools to define their own journeys.
