Stop Casual Sex by NYC
Advertising Campaign
The issue here is that too many youths are engaging in casual sex and over the past year, there were 64% of nexly reported cases in Singapore. Through this campaign, we aim to reverse the trend and change youth’s perception of having casual sex. We would also like to reduce the number of new HIV cases. We wanted to bring out the message of permanance through the use of ambigram.
Production Shots
An app was created for this campaign too. Kindly click the link below to view the app.
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