[SCHOOL PROJECT]
Client: 8750 Creamery
A local frozen desert brand with little recognition, 8750 Creamery aims to raise brand awareness and get more exposure. That's where we come in. We came up with an integrated campaign that reaches out to their target audience. The big idea is to promote the product as a tub of "Guilt-free Goodness", where people get to enjoy a delicious tub of premium frozen desert without even feeling a tinge of guilt because it is jam packed with diferent nutritional benefits. The campaign consists of social media content, print ads, ambient ads and site revamp.
Art director: Khairul Azhar, Atiqah Ashari
Copywriter: Atiqah Ashari
Copywriter: Atiqah Ashari
Branding: Khairul Azhar
Photographer: Atiqah Ashari
Digital Imaging: Atiqah Ashari
Photographer: Atiqah Ashari
Digital Imaging: Atiqah Ashari
Video editor: Jeow Jia Yin
3D modelling: Khairul Azhar, Atiqah Ashari
Production Manager: Bellerie Leaow, Nur Afiqah
Talents: Isabelle, Ryan Lee, Rebecca Yeo
Stage 1:
We got three local vloggers to have a go at our frozen desert and told them to record their weight change on a weekly basis for a month. With 8750 Creamery being known for its extremely low fat content, all three of them shouldn't have gained any weight at all. The vlogs will be released on their social media pages such as Facebook and Twitter, and will go viral from viewers' sharing. After viewers watch the video, they will receive a code. What for? You'll find out soon.
Stage 2:
After the release of the vlogs, print ads featuring the three vloggers will be released. These ads will be placed at places with high traffic of youths, such as town area. The main idea behind these ads is to show how consumers can enjoy a cup of premium frozen desert without feeling the guilt of getting fat.
Stage 3:
Vending machines dispensing tubs of frozen desert will be placed at various tertiary instituitions where the audience can purchase a tub or get one for free. Yes, we said it: FREE. How? Remember the code mentioned earlier? Well this is where it comes in. Simply key in the code and redeem a free tub!
Stage 4:
Prior to the campaign, we proposed a site revamp since the current site doesn't really work with the branding. To make consumers and customers enjoy their frozen desert more, we decided to create a space where they can sit back and chill while enjoying a cuppa.
